Jergens Stampers Foaming Hand Wash Project

The Jergens Stamper project was brought to us in November of 2022. We were tasked with creating a holistic TikTok marketing strategy for the stamper, which was released in the spring of 2023. The goal was to create buzz and excitement about this new product, especially amongst the target audience of moms of toddler to elementary school-aged children. The campaign included definitive conceptual and strategic elements, not just one TikTok mockup.  

Jergens was not allocating a significant budget towards this campaign, so we were challenged to create engaging and interesting posts without hiring professional influencers or photographers. Thus, we decided to start our research by conducting interviews with two groups: mothers of young children and frequent TikTok users. We interviewed 8 people over one week. 

We then gathered the user insights and began developing concept ideas. We found that most moms were likelier to be on Instagram or Facebook, so we tailored our content to succeed on all three platforms.  We ultimately developed three potential campaign ideas that we presented to the Jergens team. 

Each concept included an overarching campaign strategy, a campaign headline, campaign hashtags, and a rationalization of how the concept would go viral and maximize reach without heavy media investment. We also created example TikToks for each campaign. These were then presented to the Jergens team, who ended up loving one concept and revising it for use!

This project is NDA-protected, limiting the amount of information that can be shared.